Don’t Forget The Why


In case you have been living under a rock recently (or at least not visiting BuzzFeed at all), there are almost infinite “How To” articles on the internet.  They are consistently among the highest ranked on any “top articles” lists.  They are easy to read, easy to write, and easy to feel satisfied when done reading.  

Unfortunately, like eating Little Debbie cupcakes instead of an apple, these snackable articles leave many feeling less than fulfilled.  The dopamine rush of new information wears off, and all that is left is the desire to read more rather than do more.  So we look for the next “How To” articles, all the while sitting on our couch letting the hours slip by.  

So where does that leave us?  If new knowledge gained by a “How To” article will not motivate us to take action, then what will?  I think the answer has to come from within ourselves in the form of defining our Why.  

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